VISION & ABOUT

In a world of leveraging mind shrtcuts and shallow buzz-words, one should sometimes start fresh and bring inspiration to the table. And often, in many business models, that role belongs to the true marketeer.

The beauty of marketing is that it encorporates a wide range of capabilities, from strategic thinking to forecasting or creation. Because of the complexity of the field and due to the specificity of some business models, often marketeers shape some capabilities while others rust in the corners of one's mind. Let’s not forget that also, when it comes to marketing, is all about passion and inspiration.

The creator's vision is that a true marketing professional has to be a wolf and believe in unicorns. 

• Introducing biomimetics into the conversation: a wolf is always striving to be the best, updated, connected, agile and alert. 

• The magic comes from believing in unicorns, in needs unmet yet, in stories, in what's not there yet. Maybe creating it from scratch.

 

Key elements leveraged in our work: microlearning, fun, social: If one adds the fun and interactive element, one creates a sustainable learning curve that can reflect immediately in delivering on-the-job skills. 

So it has to be a game.

 

How do you keep yourself in the state?

Check your pulse for the right mindset, if you're always keen to do best, reinvent your working style, continuous learning, loving microlearning. 

This game enables you to entrench your marketing acumen while having fun and learning from the group. 

The content is splitted in 5 categories: strategies, sales, creativty, audiences and channels.

It can be played in teams or individually and it includes quests that require instant short answers (objective) or ad-hoc creation (subjective) where points are decided by the group, based on their instant reaction to the content presented or the existence of a game jury (neutral person), if the game has a larger group of players.

Please note that gamification of any kind is often based on active learning principles. Active learning can only be effective once a solid foundation of knowledge has been acquired through traditional methods. Various book authors emphasize that active learning should not be seen as a replacement for traditional learning, but rather as a complement to it. In order to effectively engage in active learning, one must have a solid foundation of knowledge on which to build. Without this foundation, active learning can become a frustrating and ineffective exercise.

With this reason in mind we created a special edition for students, children or young adults who are seeking to discover their passion and future career path. Therefore, the Alumni Edition includes foundation of learning (not only active learning) based on a few basic concepts, followed by the principle of interleaving. This strategy is based on the idea that by alternating between different subjects and exercises, students can improve their performance and retention of information. This approach also helps students to build connections between different concepts and apply them in new and unfamiliar contexts, therefore, teachers can also assess students' ability to recognise patterns and similarities between problems, rather than simply memorizing specific solutions. 

The main marketing concepts addressed in the Alumni Edition are: brand, visual identity, target audience, branding, product development, product strategy. Advertising, sales promotion, market research, digital marketing, channels, profit formula, gross margin formula, guerrilla marketing and neuromarketing. 

 

If the students are already familiarised with these notions, then it’s recommended to leverage active learning principles using the other games available (Unicorn/ Wolf edition).

 

About the packaging:

We understand how important it is for our customers to receive their products in a timely and convenient manner. That's why we have carefully chosen a packaging size that is designed to fit within standard postal boxes. This ensures that your order can be easily delivered to your home, without any unnecessary delays or inconvenience.

Our packaging has been specifically chosen to not only protect the product during transit, but also to streamline the delivery process. By using a size that fits within postal boxes, our packages can be quickly and efficiently processed by postal services, allowing for faster delivery times and reducing the risk of damage or loss during transportation.